branding illustrations

Step Up Your Branding by Using Illustrations

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What is Google Analytics

What is Google Adwords and Should I Be Using It?

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Visual Content Marketing Can Help Your Business, Here's How

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Businesses today have endless ways to promote themselves online and off. Content marketing has been a strong avenue to get consumers and potential customers excited about a product or service. Now, there’s another area within content marketing…

Interview with Danielle Duran From Boxwooddigital – Talking To The Pros

Chris: What marketing channel do you use the most and why? Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing,…

SEO Copywriting [Step by Step Guide]

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Why is Content Marketing Important?

If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true -- you should be doing content marketing, but that can sound really confusing if you…

ECommerce Marketing Basics

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Ecommerce is a very attractive business model for a variety of reasons. It has low overhead, can be run by very few people, is easy to get started in, and in some cases, brings with it the promise of revenue flow without ever handling the products.…

How to Do Keyword Research

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Knowing how to do keyword research is one of the core pieces of an effective SEO strategy. Having an accurate idea of which keywords are attainable, which are just not worth going after, and the keywords that might be worth the long-term effort…

What Should a Digital Marketing Plan Consist Of?

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Every business owner knows they should have a digital marketing plan, but many don’t quite reach the step of getting something on paper and creating an implementation plan. Sure, having some sort of strategy swirling around in your head is…