Chris: What marketing channel do you use the most and why? Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing, web copywriting, website design even, and of course keywording pages, but every single […]
Recently, I was asked by a client to meet with their writers and give them some SEO copywriting tips to help improve the quality of their blog posts. This small team of copywriters all seemed like skilled writers and were aware of SEO, but somewhere along the way their strategy had gone astray. They were […]
Ecommerce is a very attractive business model for a variety of reasons. It has low overhead, can be run by very few people, is easy to get started in, and in some cases, brings with it the promise of revenue flow without ever handling the products. It sounds pretty simple. But the most important step […]
Knowing how to do keyword research is one of the core pieces of an effective SEO strategy. Having an accurate idea of which keywords are attainable, which are just not worth going after, and the keywords that might be worth the long-term effort is invaluable information. Follow these essential steps to perform thorough keyword research. […]
Every business owner knows they should have a digital marketing plan, but many don’t quite reach the step of getting something on paper and creating an implementation plan. Sure, having some sort of strategy swirling around in your head is better than nothing, but not much. Some common stallers in putting together a solid digital […]
You’ve got a Google Adwords account, and you also have Google Analytics set up for your website, but how do you connect the two? It is a process that only takes about two minutes but is very important to do. After you link Google Adwords with Google Analytics, you will be able to see additional […]
Have you ever been browsing online and noticed an ad from a website with items you were just looking at? If you’re a business owner, your first thought was probably – this is genius! How can I show something like this to my website visitors? These ads are called re-targeting ads and are an important […]
You just set up your first Facebook ad campaign, picked a budget, wrote some copy, selected a few images, then a week goes by… maybe two… but no leads. You think your ads seems great, and you are getting clicks, but no one seems to be converting. What’s the issue? If you are going through […]
When it comes to selling on Etsy, one of the most important features of your listings is the images of your product. It can be challenging to get good photos though, especially if you’d like to take them yourself. They way your items look in your photos is the main deciding factor for a purchaser. […]
For Etsy sellers, especially those new to the game, getting your listings found by potential customers is half of the battle. You may have an amazing product at a competitive price, but without any marketing or SEO, it will never be seen. There are marketing tools within Etsy to help your listings appear in searches, […]