Boxwood Bulletin: ECommerce Marketing News and Tips (July Edition)

In the July edition of the Boxwood Bulletin, we turned up the heat with a sizzling monthly wrap-up of the freshest eCommerce news to fuel your business success. 

Summer is in full swing, and we have more eCommerce updates and headlines to help you keep your finger on the pulse of the latest industry developments. Plus, we’ve sprinkled in our expert insights to help you make the most of every opportunity to make your brand soar like fireworks.

So, grab a refreshing drink, kick back, and dive into the juiciest eCommerce insights of the month!

SEO Remains a Foundational Force in An Ever-Shifting Tech Landscape

From Google’s Search Labs division to eCommerce business owners need to account for “AI perception” in their SEO marketing strategies, the search engine world has been buzzing like a digital beehive lately. Still, amidst all the excitement and shifts, one fact is clear: SEO remains an ultimate foundational pillar for eCommerce sites, holding the keys to surefire success. That’s why we strongly recommend this tried-and-true strategy to our clients.

To encourage visitors to return to your site, stick to some fundamental SEO strategies: on-page SEO, technical SEO, ongoing content creation, and off-site SEO. Ready to dive deeper? Head over to our blog post, “The ECommerce Business SEO Guide.” You can also download a free SEO checklist for your eCommerce website with this link.

Why It’s Interesting

One thing remains crystal clear in the ever-evolving eCommerce industry: mastering basic marketing strategies is still the key to success. Don’t underestimate the power of these foundational skills — they may seem easy, but they’re the cornerstone of digital marketing success. By staying committed to the fundamentals, you’ll be better equipped to leverage new tools and solutions like A.I.

What We Recommend

Your eCommerce website is like the heart of your business, just like physical stores are for other retailers. Here are some tips to keep your heart pumping and attract people to your online store with the power of SEO: 

  • On-Page SEO: Boost your ranking on AI-assisted search engines with structured data for your pages.
  • Technical SEO: Make it easy for search engines to know how to categorize and when to show your pages to searchers by matching meta information to your content.
  • On-Going Content Creation: Keep content fresh and exciting! Original points of view and “Bottom of the Funnel” content are your SEO superpowers.
  • Off-Site SEO: Have review sites and influencers quote your products, making it a breeze for AI-assisted search engines to discover them.

Keep visitors flowing in by blending timeless SEO principles with cutting-edge technology.

New Google Feature Aims To Make Checkout Smoother

As always, Google is cooking up a new search engine feature. Their latest creation? A “streamlined checkout process” designed to simplify checkout. With the feature, shoppers can seamlessly transition from Google directly to your eCommerce store checkout pages. According to Google, merchants are buzzing with excitement about this pilot feature.

Why It’s Interesting

Google’s simplified checkout feature is a game-changer that enhances the shopping experience and expedites product delivery. Google’s data, as shared by Search Engine Journal, reveals that merchants using the new feature experience a 1-10% improvement in gross merchandise value.

In today’s fast-paced world, shoppers crave seamless, effortless buying journeys, with minimal steps between them and their desired purchases. Streamlining checkout symbolizes Google’s commitment to strengthening the direct connection between merchants and consumers, bringing reassurance amidst the ever-evolving eCommerce landscape.

What We Recommend

The “Buy on Google” program will bid farewell on September 26, 2023. If you’re enrolled, prepare for its sunset with these tips:

  • Provide a seamless customer experience by optimizing checkout pages
  • Enroll in the pilot for early access and to test-drive Google’s new feature.
  • Spruce up your website’s design and content to build credibility with customers.

Fill out this form to enroll in this new feature and get ahead of the game.

Instagram’s New App, Threads, Hits 100 Million Users in First 5 Days of Launch

An Iphone screen displaying Instagram-linked app “Threads” showing a conversation via threads about ECommerce Marketing News and Tips from the account guinnessworldrecords that says “Not admin sitting here wondering who is going to keep the Threads account going over the weekend as there is no scheduling tool…….” and account ronwritings replying with “Since I’ve been getting a lot of comments on my posts, I have…”

Whether you’re a fan or not, there’s no escaping Meta’s undeniable influence on the digital marketing and social media scene. Instagram, Meta’s brainchild, just unleashed Threads — a Twitter rival causing a stir.

This Instagram-linked app took the world by storm, becoming the fastest-growing app ever. Within just five days of its launch, Threads amassed 100 million users.

Why It’s Interesting

Threads could open a new world of business possibilities to connect with and engage your target audience. The new app is also a way to reach customers who aren’t on Twitter or who’ve abandoned the Twitter bandwagon. With its 500-character limit and media options, the platform may offer new opportunities to create compelling content and unleash your creativity.

What’s also interesting is how swiftly a platform can skyrocket when there’s a hunger for something better (rather than something new). It’s a classic case of supply meeting demand.

What We Recommend

Like everyone else, you’re probably wondering if your social teams should jump on the Threads train and what your social media strategy should look like. Here’s what we recommend:  

  • Claim your handle: Don’t risk someone swiping your brand name — snag it first!
  • Check your audience: Threads might swipe some Instagram users, so audit where your customers hang out. 
  • Get to know the app: Take some time to explore the app’s features and flex your creativity.

New products and industry buzz get us pumped, but not every platform fits every business. That said, Threads is worth trying. Give it a whirl, experiment with the features, and watch what content shines.

Packed With Powerful Features, the Shopify Platform Strikes the Perfect Balance for ECommerce Business Owners

A digital marketing professional stays up to date with the latest eCommerce marketing news and tips by looking at their laptop with Shopify homepage on screen with text “Start selling with Shopify today.”

Clients often ask us if Shopify is the real deal for eCommerce, and our answer is a resounding “Yes!” Unsurprisingly, over one million businesses use Shopify currently.

One thing we love about Shopify is its user-friendly interface, making it easy for our clients to navigate and make quick website updates themselves. Plus, Shopify’s eCommerce tools are a game-changer for online business owners with a large inventory, boosting their SEO.

Why It’s Interesting

Shopify is the ultimate solution to overcome the common hurdles of launching an online store. Its robust features handle everything from security and inventory management to mobile optimization and web store design. 

Shopify is tailored for eCommerce businesses, offering built-in tools like order tracking and secure payment gateways that enhance the shopping experience. Moreover, Shopify is designed with SEO best practices in mind, helping your online store rank on search engines.

What We Recommend

Here are some actionable tips to make the most of Shopify:

  • Get started in a breeze! Sign up, add your products, and set up shipping and payment options.
  • Branding is key! Use Shopify’s customization options to create a unique identity that sets your business apart.
  • Mobile is where the action happens! Ensure your online store is mobile-friendly with quick page load speeds. Shopify’s clean code and infrastructure guarantee your website is always optimized for mobile shoppers.
  • Discover more benefits of using Shopify for eCommerce in our comprehensive blog post, “Is Shopify Good for ECommerce?”. We dive deep into the advantages, address the cons, compare it to other platforms, and answer FAQs. Don’t miss it!

Fuel Your ECommerce Marketing Success With Boxwood’s Monthly Trend Check-In!

Another month, another round of helpful industry news and tips!

But hey, the ride doesn’t stop here! To stay ahead of the game, subscribe to our newsletter on our website. Get ready for a treasure trove of eCommerce insider knowledge and updates, all landing straight in your inbox!

Ready to take your eCommerce strategy to the stratosphere? Schedule a consultation with us.

ABOUT O’BRIAN GUNN

O’Brian Gunn is a copywriter at Boxwood Digital Marketing. With an insatiable curiosity and a passion for the written word, he enjoys helping brands uncover and convey their unique story. When not creating content, O’Brian enjoys reading, watching movies, fiction writing, and eating all the popcorn.