Why is Content Marketing Important?

Why is Content Marketing Important?

If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true -- you should be doing content marketing, but that can sound really confusing if you…
eCommerce Marketing Basics

ECommerce Marketing Basics

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Ecommerce is a very attractive business model for a variety of reasons. It has low overhead, can be run by very few people, is easy to get started in, and in some cases, brings with it the promise of revenue flow without ever handling the products.…
what should a digital marketing plan consist of?

What Should a Digital Marketing Plan Consist Of?

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Every business owner knows they should have a digital marketing plan, but many don’t quite reach the step of getting something on paper and creating an implementation plan. Sure, having some sort of strategy swirling around in your head is…