Chris: What marketing channel do you use the most and why?
Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing, web copywriting, website design even, and of course keywording pages, but every single business trying to compete online should invest in it.
Chris: Interesting, do you feel that certain marketing channels are typically underutilized by other marketers?
Danielle: Not sure about under, but social media is way over-utilized. For ¾ of small businesses, social media is just not really worth the time and effort it takes to create a presence. It is a way over-saturated channel.