Bross Street Assisted Living

The Client

Bross Street Assisted Living provides elder care in a re-designed, historic home in downtown Longmont, CO.

The Challenge

Bross Street Assisted Living had a minimal online presence with a basic website, small social media following, and ineffective Google ads campaign. They approached Boxwood Digital Marketing with the task to grow their organic traffic every month, grow their social media following, and figure out what wasn’t working with their Google Ads campaign and to fix it.

The Solution

In order to bring in more organic traffic to their website, we simultaneously started working through their existing web pages and optimizing them for SEO, began a monthly blog, and started creating new SEO landing pages. We also began posting to social media regularly and ran Facebook ads to gain new residents. On top of that, we also re-made their entire Google Ads campaign in order for it to be effective and target only locals.

The Results

Bross Street Assisted Living saw an amazing 169% increase in overall website traffic in the first 10 months of work with Boxwood. Organic traffic alone saw an increase of 132%, and the rest of the overall increase was made up of Google ads and social media. Bross Street also reported that they saw a huge increase in phone calls and attendance to the core services they were looking to increase traffic for.