Cloud Colorado is an IT and managed desktop provider located in the Parker, CO area.
Cloud Colorado approached Boxwood Digital Marketing about re-designing their website to a more SEO friendly platform and to establish more of an online presence. They had previously only relied on word of mouth and a minimal online presence to bring in new business. With increasing competition in their field, however, they realized the need for a stronger online presence.
Boxwood Digital Marketing began by re-designing the Cloud Colorado website and moving it to a more SEO friendly platform, WordPress. We also added in many more opportunitues for lead collection by adding forms to the landing pages, creating gated content, and establishing an email sign up list. We also started a blog with relevant industry information which we shared across Facebook, Instagram, and LinkedIn in order to engage with their audience. We also started a Google Adwords campaign for their core services, funneling into their newly designed landing pages.
For the first time, Cloud Colorado was able to engage with current customers and attract new leads online through the work that Boxwood Digital performed. The most successful lead generation tool was the gated content white paper, which led to the build of a strong email list of interested prospective customers.