Crystal Joys

SEO Blog Writing

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The Client

Crystal Joys is an online and physical gemstone and jewelry store with locations in Colorado and Maine. They specialize in selling healing crystals but also develop jewelry using these raw materials.

The Challenge

Although Crystal Joys’ physical stores do very well, their online sales were not quite where they should be. They needed to increase their SEO efforts in order to bring in more traffic to their online store.

The Solution

Boxwood Digital Marketing began writing SEO copy for their blog in order to bring in more people looking to learn more about gemstones and crystals. By writing articles geared towards those interested in buy these stones, we were then able to gently steer them towards the stones that Crystal Joys sold in their online store.

The Results

Today, Crystal Joys’ eCommerce sales continue to climb. These online sales enable them to keep staff busy during seasonally slow times and sustain a better year round business.

Some of Our Work for Crystal Joys

crystal joys blog