The Power of Facebook Business Page and Google My Business
Facebook Business Pages and Google My Business accounts are central tenets of digital marketing. These services are provided for freeby Facebook and Google. Both of these tools offer huge benefits for your business in regards to online presence and reach.
Frankly, if your business has yet to create either a Facebook business page or a Google My Business profile, now is the time. The average business is found in 1,009 Google searches per month, with 84% of these coming from discovery searches, so there’s ample reason to throw your hat in the ring with these two free and easy-to-use tools.
What is Google My Business?
Google My Business is a free, user-friendly tool for businesses to organize and manage their presence across Google. Through Google My Business, business owners can keep track of their online presence on both the search engine results page (SERP) and Google Maps. The platform helps businesses and customers connect by enabling businesses to share their story and up-to-date contact information.
What is Facebook Business Page?
In essence, a Facebook business page is a Facebook profile for a business or brand. Creating a business page for your business or organization offers a wide range of opportunities to communicate with brand followers, generate brand awareness, and share information about your service offerings. Setting up a business page on Facebook is easy and free. In addition, business page managers will have access to page insights where they can learn more about the visitors of their page.
Benefits to Google My Business
For small and local businesses, Google My Business is an incredible resource. Once you create your account and get your business verified, you will have the ability to reach a whole new set of potential customers via search engine results pages and Google Maps. With the tool, you can update your Google Maps information and search details, so your clients can more easily locate you. Plus, through the tool, businesses can communicate with customers in real-time through Google My Business reviews.
Benefits to Facebook Business Page
Facebook offers a whole cornucopia of marketing tools and opportunities for growth – many of them being completely free to use. With a Facebook business page, business owners can interact directly with their Facebook followers, answer questions, share information about their services and/or products, and promote content from their websites. Think about your Business’s Facebook page as a prologue to your business’s website. Visitors should be able to intuitively get an overview of your business’s offerings and contact information.
Digital Marketing in Denver
Running a business is hard enough. Marketing your business online is another thing altogether. Let us give you a hand. Here at Boxwood Digital, we have years of digital marketing expertise to help you get your site humming and generate sales. We can also help you identify the right strategies and tactics your business can take to optimize your website and bring in new, qualified leads to your site.