If you are running an online store, then you have probably heard about the importance of search engine optimization (SEO). In order to compete with other online businesses and sellers, you need to make sure your website ranks high on Google and other commonly used search engines. That’s where eCommerce SEO agencies come in. These agencies offer a variety of services that can help improve your website’s visibility and traffic.
In this blog post, we will outline the main services offered by eCommerce SEO agencies and explain why they are important for your business. ECommerce is a complex and ever-changing field, which is one of the reasons so many businesses outsource their SEO needs to eCommerce SEO agencies.
What does an ECommerce SEO Agency Do?
ECommerce SEO agencies offer a variety of services that help businesses improve their online visibility and traffic.
ECommerce SEO agencies should:
identify high-intent keywords and organic market opportunities
write and optimize copy for your website
improve search engine rankings
increase relevant organic traffic
ECommerce SEO agencies should also keep track of important keyword rankings and data to create monthly reports for their clients. In short, eCommerce SEO agencies can be a valuable asset for businesses that are serious about wanting to improve their online presence.
WHY YOU NEED AN ECOMMERCE SEO AGENCY
Organic traffic — traffic that comes from people finding your site through search engines like Google— is one of the most valuable sources of traffic for eCommerce businesses. It is free (unlike paid advertising) and highly targeted; people who find your site through an organic search are already interested in what you’re selling. That means they’re more likely to convert into paying customers.
ECommerce SEO agencies usually focus most of their time on increasing organic traffic. A number of factors go into ranking high in organic search results, and a good SEO agency will know how to improve on these factors for your website.
ECommerce SEO agencies should have the knowledge and expertise to deliver:
- a list of opportunity keywords (keywords that people are searching for that you could be ranking for)
- written and keyword-optimized content for your website
- backlinks to improve your site’s authority
- improved site speed and/or user experience
- reports for tracking your progress over time
In short, eCommerce SEO agencies offer a variety of services that take action on real data and can actually increase your organic traffic!
WHAT TO LOOK FOR IN AN ECOMMERCE SEO AGENCY
First and foremost, you want an agency that has a proven track record of success. Ideally, you should look for an agency with experience working with businesses in your industry or niche. They should be able to provide examples of past successes (preferably in the form of case studies).
Second, you want an agency that uses ethical white hat techniques. There are a lot of “black hat” techniques out there (such as buying links or using keyword stuffing) that may get you short-term results but will ultimately harm your long-term prospects. You don’t want to partner with an agency that uses these kinds of tactics; instead, look for an agency that follows Google’s guidelines and focuses on creating high-quality content.
Finally, make sure you’re partnering with an agency that uses data-driven decision-making. A good eCommerce SEO agency will constantly be tracking your progress and tweaking its approach based on what’s working (and not working) for you. They should also be transparent about their process and be willing to answer any questions you have along the way.
Here are some more questions to ask before selecting an e-commerce SEO agency!
ECommerce SEO agencies offer a range of services that can be extremely valuable for businesses looking to improve their online visibility and traffic. When choosing an eCommerce SEO agency to partner with, look for one that has a proven track record of success, uses ethical white hat techniques, and makes data-driven decisions.
Any business serious about growing its online presence should consider partnering with an SEO agency specializing in eCommerce. Check out our eCommerce marketing services to learn more about what an eCommerce marketing agency can do for you.