If you are running an online store, then you have probably heard about the importance of search engine optimization (SEO). In order to compete with other online stores and sellers, you need to make sure your website is ranking high on Google and other commonly used search engines. That’s where e-commerce SEO agencies come in. These agencies offer a variety of services that can help improve your website’s visibility and traffic.

In this blog post, we will outline the main services offered by e-commerce SEO agencies and explain why they are important for your business. E-commerce is a complex and ever-changing field, which is one of the reasons so many businesses choose to outsource their SEO needs to e-commerce SEO agencies.

What does an E-Commerce SEO Agency Do?

An E-commerce SEO agency should offer a variety of services that help businesses improve their online visibility and traffic.

E-commerce SEO agencies should:

  • identify high-intent keywords and organic market opportunities
  • write and optimize copy for your website
  • improve search engine rankings
  • increase relevant organic traffic

E-commerce SEO agencies should also keep track of important keyword rankings and data to create monthly reports for their clients. In short, e-commerce SEO agencies can be a valuable asset for businesses that are serious about wanting to improve their online presence.

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Why You Need an E-Commerce SEO Agency

Organic traffic — traffic that comes from people finding your site through search engines like Google— is one of the most valuable sources of traffic for e-commerce businesses. Not only is it free (unlike paid advertising), but it’s also highly targeted; people who find your site through organic search are already interested in what you’re selling. That means they’re more likely to convert into paying customers. 

E-commerce SEO agencies usually focus most of their time on increasing organic traffic. There are a number of factors that go into ranking high in organic search results and a good SEO agency will know how to improve on these factors for your website.

E-commerce SEO agencies should have the knowledge and expertise to deliver:

  • a list of opportunity keywords (keywords that people are searching for that you could be ranking for)
  • written and keyword-optimized content for your website
  • backlinks to improve your site’s authority
  • improved site speed and/or user experience
  • reports for tracking your progress over time

In short, e-commerce SEO agencies offer a variety of services that take action on real data and can actually increase your organic traffic!

What to Look for in an E-Commerce SEO Agency

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First and foremost, you want an agency that has a proven track record of success. Ideally, you should look for an agency that has experience working with businesses in your industry or niche. They should be able to provide examples of past successes (preferably in the form of case studies).

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Second, you want an agency that uses ethical white hat techniques. There is a lot of “black hat” techniques out there (such as buying links or using keyword stuffing) that may get you short-term results but will ultimately harm your long-term prospects. You don’t want to partner with an agency that uses these kinds of tactics; instead, look for an agency that follows Google’s guidelines and focuses on creating high-quality content.

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Finally, make sure you’re partnering with an agency that uses data-driven decision-making. A good e-commerce SEO agency will constantly be tracking your progress and tweaking its approach based on what’s working (and not working) for you. They should also be transparent about their process and be willing to answer any questions you have along the way.

Here are some more questions to ask before selecting an e-commerce SEO agency!

E-commerce SEO agencies offer a variety of services that can be extremely valuable for businesses looking to improve their online visibility and traffic. When choosing an e-commerce SEO agency to partner with, look for one that has a proven track record of success, uses ethical white hat techniques, and makes data-driven decisions.

Any business serious about growing its online presence should consider partnering with an SEO agency specializing in e-commerce. Check out our e-commerce marketing services to learn more about what an e-commerce marketing agency can do for you.

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