Work with your user’s short attention span with easy-to-digest website content.
Think back to a website where you recently made a purchase. Before you clicked “add to cart”, did you read every word on the blog or product pages, or did you mostly just skim, jump around, and read headers? Your visitors will do the exact same thing. We know user behavior like the back of our hand, and write web copy designed to cater to that short attention span.