Need Better SEO?

SEO

A website without SEO is like a storefront without a sign. 

In order to get traffic to your website from Google, your website needs to be optimized for search engines. Google has a large range of things they look for in order to decide how highly to rank your website, and lucky for you, the SEO experts at Boxwood know what they are! Through a combination of on-page SEO, new content, and off-page SEO, we will get you to that coveted first page of Google.

Our SEO Process

SEO Process

ASSESS CURRENT PERFORMANCE

Before we design a plan, we want to know exactly what we are working with. We will perform an extensive audit of both your website’s current performance and the success of any SEO work you have already put in.

IMPLEMENT A CUSTOM SEO PLAN

Once we identify what areas of SEO we should focus on for your unique business, we will create and implement an SEO plan designed just for you. We will target only your most qualified leads.

WATCH YOUR BUSINESS GROW!

The main goal here is simple: to help you grow your business. With our custom SEO plan we will get more highly qualified leads onto your website, and in turn, help you convert them into customers.

What SEO Services Does Boxwood Offer?

No outsourcing here. Boxwood handles every SEO service in house.

WEBSITE OPTIMIZATIONS

Each and every page on your website should be optimized with a focus keyword in mind. We will work through your website, page by page, and make sure everything has been optimized for search engines.

HIGH QUALITY SEO CONTENT

SEO and high quality content go hand in hand. The front page of Google has gotten so competitive that it is vital to produce great content on a regular basis. This content also must be designed with search engines in mind to be successful. 

SEO COPYWRITING

Often in order to fully optimize a website, new SEO copy needs to be written. We are pros at seamlessly integrating SEO keywords into well-written content to help your website be the best it can be.

BACKLINKING & GUEST POSTING

In addition to the SEO we put into place on your website, off-page is SEO is also important. We will build your backlink portfolio the right way through high quality links and guest posts on relevant blogs. 

LOCAL SEO & LISTING MANAGEMENT

Only looking to rank better in your immediate area? We’ve got you covered. We are well versed in the art of local SEO. We will also make sure any listings out there with your info on it are consistent and well put together. 

ONGOING KEYWORD RESEARCH

Keyword research is intertwined with every step of SEO. We will stay on top of the ever-changing digital landscape by continually doing keyword research to make sure we are ahead of any competitive changes.

Want To Learn More?

Call us at (720) 744-0889 or send us a message below.

Read Our Most Recent Blog Posts

Why Does SEO Matter?

For those not familiar with the inner-workings of website traffic and Google algorithms, SEO can be one of those things that everyone tells you to pay attention to, but you aren’t really sure why it’s important. SEO may seem like a complex topic, but it has one central goal: to attract more traffic to your website. Search engine optimization (or SEO) is, essentially, the strategy used to bring organic traffic to your website. So why does SEO matter? Well, you want to get users to your website, right?

What is Organic Traffic?

First of all, what is organic traffic, and why do I want it? Organic traffic is defined by how users get to your website. There is paid traffic (from ads or paid advertising), there is referral traffic (a link to your website from another website, for example, from Facebook), and then there is organic traffic. Organic traffic is when someone naturally, or “organically,” comes to your website. This happens through search engines, like Google.

When someone searches for something relevant to your website, they will naturally see your website in the search results. That is the idea, at least. The problem here though, is that if your website is not set up or maintained in a way the search engines like, your website will be overlooked. This is where knowledge of SEO or use of an SEO consultant is key – many of the things search engines look for in a website would not be obvious to those with little knowledge of how search engines work.

Benefits of Organic Traffic

Organic traffic is the most desirable type of traffic. Why? Because it’s free! Of course, you have to spend time and resources working to get your website to a good place SEO-wise, but you don’t have to pay a penny for users that finds your website organically. The best part is, the more you work on your SEO, your organic traffic will increase exponentially. If search engines see more and more traffic coming to your site organically, they will give your website a higher rank in search results. So, the better you are at attracting organic traffic, the easier it will become to get it.

SEO as a Long-Term Strategy

SEO is not a one-and-done type of project. It is an on-going strategy that will bring in more traffic the longer you do it. SEO is important in everything from the way your website is set up, to the copy on each web page, to how often you update your website.

So why does SEO matter? Not only is it absolutely vital in getting users to your website, but it’s a strategy that snowballs overtime. The more time and effort you put into SEO now, the more benefits you will reap down the line!

How Soon Can a New Website Rank?

So you just launched a new website. You’ve been working on filling it out and creating great content, but you still are getting next-to-no organic traffic. What gives? Well, it turns out that where a website ranks in search engine result pages has a lot to do with time. So how soon can a new website rank?

According to ahrefs, who crawls nearly as many pages as Google, the average page ranking in the Top 10 of search engine results is at least 2 years old. In fact, only 22% of pages that currently rank in the Top 10 were created within 1 year. And to give you even more perspective, pages in the #1 spot are, on average, almost 3 years old.

So this means two main things:

  1. Don’t get discouraged if you aren’t ranking yet, these things take time!
  2. Start your SEO strategy as soon as possible. The sooner you start, the sooner you rank.

Factors of How Websites Rank

It is possible to rank earlier or later than 2 years due to the many factors that go into SEO. If you are determined to rank in your first year, pay close attention.

Competition

When you are working to rank in search engines, you are essentially just trying to beat those who are trying to rank for the same keywords. If your competition is stiff, it can take more than 2 years for your website to rank, and less if your keywords don’t have a lot of competition.

A way to work around this is to pick easy-to-get keywords while your website is young. Still build towards those big keywords with lots of traffic and lots of competition, but also make sure you go after some easier, possibly only loosely relevant keywords. This will make sure you get at least some traffic in your first year.

The Quality of Your website

Do you have a lot of broken links, pages without meta descriptions, or hardly any content? Making sure that your website is well built and well maintained is a big factor in how soon you can rank. It’s important that users that reach your website don’t leave immediately because of a bad website. Search engines will notice a high bounce rate and penalize you for it.

Updating your content regularly and adding new pages consistently is key to SEO. The larger your website becomes over time the sooner one or more of those pages can rank. When you write content for your website and new pages, be sure they are keyworded well. Do your research and work the keywords in naturally.

Don’t Try to “Cheat” Search Engines

Perhaps you think you found a loophole, or someone told you about a sneaky strategy to get to the top page of search results. Don’t waste your time on any methods to try and “game” the system. Google and others will catch on (usually pretty soon) and close the loophole. They are never left open for long, and maybe you can get to the first page for a day or two, but once they notice not only will you be back where you started, but you might even be worse off. Search Engines now see your website as spammy and untrustworthy and it will take even longer to gain their trust back.

Using a good old content marketing strategy and SEO to build up your website is the best method to one day have a website that will bring in huge numbers of daily organic traffic. Organic traffic is incredibly sustainable. It might take time and effort to reach the front page of SERPs, but once you are there, you will have more traffic coming in than you will know what to do with.

denver SEO

Denver Blog SEO Tips

It’s no secret that business in Denver is booming. Large, established companies are relocating to Denver monthly and small businesses are experiencing steady growth. The good news is that most businesses are experiencing growth, but this also means that your competition is likely experiencing growth as well. Establishing your company’s online presence early on can make you stand out and give you the competitive edge you will need in the long run. By practicing the top Denver blog SEO tips you can get the most out of your website and put your business on the digital map.

Use Your Blog to Bring in Potential Leads

You should update your blog regularly for these two main reasons:

  1. Raise your website’s overall credibility with search engines
  2. Attract new, solid leads to your business

Search engines like Google love to see that websites are updated regularly with new content. It tells them that a site is well-managed and contains new, relevant information. While you’re adding fresh content, take the opportunity to add more instances of your core keywords and even new keywords as well.

Use your blog to offer valuable content to potential customers. Popular SEO strategies for blogging are to:

  • Answer commonly asked questions in your industry
  • Explain how complex products or systems work in your field
  • Share industry news

Having this type of useful content on your website will draw in potential customers that may be looking to buy the services you offer.

Implement SEO in Every Post

Every post should have these core blog SEO tips included:

  1. Always have a target keyword. After a little bit of initial keyword research, settle on a main keyword that is both relevant to your industry and not overly competitive.
  2. While you write, aim to include that target keyword in the first paragraph, and then every 150 words or so throughout. For SEO, search engines like to see keywords used naturally to know your website isn’t spammy, so no, unfortunately adding the keyword to every single sentence will not help you rank better.
  3. Fill out the meta description and give your post a good SEO meta title. Your meta description is essentially a short summary of your post. This is the 1-2 sentences that shows up under the names of web pages in search results. Make sure your meta description includes your target keyword but that it is also intriguing; this is what will motivate people surfing the web to click your link!
  4. The name of your blog post should also include your target keyword and again, attract the attention of a potential visitor to your website. Give an accurate idea of what will be in your post while also adding some splash.

Once Published, Build Back Links

Back links are one of the most neglected pieces of blog SEO. Bloggers who are best at backlinking set aside time to build a few back links for every post they publish. When it comes to backlinks, at least 5-10 will put your post in a good place for success, but if you’re able to add more — go for it!

Asking your contacts to share and link to your content is a great way to establish backlinks if you have an established professional network.

Be in the habit of sending your content out on every social media channel you have. The act of posting it already helps you get the ball rolling on reaching more people with your content, but you never know who might come across your blog post and continue to share it in their channels too! Building back links for each blog post helps that post’s SEO and your website’s overall rank as well.

Digital marketing has become almost synonymous with content marketing. Every business in Denver seems to be online, and everyone online has a blog. But if you practice Denver blog SEO tips for every post, your website can become a powerful tool in finding new leads and establishing your company’s credibility.

There is no better day to get this started than today.