SEO should be the bread and butter of your eCommerce marketing strategy. Boxwood has been doing SEO for eCommerce for 8+ years, and we’ve got it down to a science. Through a strategy of product page optimizations and copywriting, inbound marketing, blogging, backlink building, and intense competitive research, we can help skyrocket your sales. The best part about SEO for eCommerce? You will never have to pay more when you get more clicks (unlike paid ads and other strategies).
Design & Branding
Boxwood can help you with both website design and graphic design. The more memorable and aesthetically pleasing a purchase experience, the more likely your customer is to return again and again. A bad website can also cause buyers to question the validity of your website in a time when online scams are rampant. Stay ahead of the curve with a great website and stunning visuals for your brand.
Advertising & Social Media Marketing
Aside from SEO, other effective ways to get customers to your eCommerce website are through social media and online advertising like PPC. Boxwood is made up of seasoned professionals in everything from Google search ads, to shopping ads, to social media marketing. We will bring users to your website, convert them into customers, and then turn them into repeat customers through the interesting and engaging content on your social media accounts. We won’t let any opportunity go unseized.
Now, inbound marketing is a broad term that can encompass many areas of digital marketing. What Boxwood is a pro at for eCommerce companies is bringing customers to you by building trust through content and branding. We do this by creating blog content and guides to show you as an authority in your space and by optimizing this content to get found on search engines. We also will show you off far and wide on social media channels. Great graphics and branding also come into play in inbound marketing.
But it all boils down to essentially this: we will set you up for customers to come to you, not the other way around.