Simply put, Boxwood is an eCommerce marketing agency. It is one of the industries we have been specializing in the longest and we are confident in our expertise in this space.
Many threads run through an eCommerce marketing strategy. While eCommerce success starts with an intuitive, well-designed website, getting potential buyers to your website is a whole other beast. Take a look at our top eCommerce marketing services below and see if our strategy speaks to you.
ECommerce SEO
Don’t waste your hard work on your website by not optimizing it for search engines.
ECommerce SEO is one of the services we have been perfecting for the longest. You’ll be floored by the huge increase in traffic you will see for your eCommerce site once we begin our SEO strategy!
Website Design
We specialize in the eCommerce platforms WordPress/WooCommerce and BigCommerce.
Looking to upgrade your website, or set up a brand new one? We know some of the top eCommerce website platforms like the back of our hand. Not only do we offer website design, but we also have expertise in SEO and content writing to create you a killer site from start to finish.
Paid Advertising
Google ads and social media ads will take your eCommerce business to the next level.
Google ads like search, display, and shopping ads will sky-rocket the reach of your brand and products. In turn, social media ads can be great for re-marketing or for targeting specific demographics of potential customers.
Blogging
Establish authority and bring leads to you with relevant, quality blog posts.
One of the best tools in the inbound marketing toolbox is amazing blog content. Draw in potential customers to your eCommerce website by creating blog content that relates to your products.
Email Copy
Earn and keep your audience’s attention with engaging email copy.
Take full advantage of the ROI potential of email for eCommerce. We understand reader behavior and write and design emails that create a seamless, engaging experience from inbox to purchase.
Content Marketing
Content marketing will draw and keep users on your eCommerce site.
Content marketing, very closely tied to inbound marketing, is a great sustainable strategy to draw in potential customers. Gain their trust as an authority in your space and gently lead them to a sale with useful and informative content.
ECOMMERCE SEO
SEO should be the bread and butter of your eCommerce marketing strategy. Boxwood has been doing SEO for eCommerce for 8+ years, and we’ve got it down to a science. Through a strategy of product page optimizations and copywriting, inbound marketing, blogging, backlink building, and intense competitive research, we can help skyrocket your sales. The best part about SEO for eCommerce? You will never have to pay more when you get more clicks (unlike paid ads and other strategies).
DESIGN AND BRANDING
Boxwood can help you with both website design and graphic design. The more memorable and aesthetically pleasing a purchase experience, the more likely your customer is to return again and again. A bad website can also cause buyers to question the validity of your website in a time when online scams are rampant. Stay ahead of the curve with a great website and stunning visuals for your brand.
ADVERTISING AND SOCIAL MEDIA MARKETING
Aside from SEO, other effective ways to get customers to your eCommerce website are through social media and online advertising like PPC. Boxwood is made up of seasoned professionals in everything from Google search ads, to shopping ads, to social media marketing. We will bring users to your website, convert them into customers, and then turn them into repeat customers through the interesting and engaging content on your social media accounts. We won’t let any opportunity go unseized.
Inbound Marketing
Now, inbound marketing is a broad term that can encompass many areas of digital marketing. What Boxwood is a pro at for eCommerce companies is bringing customers to you by building trust through content and branding. We do this by creating blog content and guides to show you as an authority in your space and by optimizing this content to get found on search engines. We also will show you off far and wide on social media channels. Great graphics and branding also come into play in inbound marketing.
But it all boils down to essentially this: we will set you up for customers to come to you, not the other way around.
Testimonials
Call us at (720) 744-0889 or send us a message below to learn more about eCommerce marketing.
