Need Better ECommerce SEO?

SEO

An eCommerce website without SEO is like a storefront without a sign. 

When you run an eCommerce business, your website is your modern-day “store.” It needs to be easy to shop in, aesthetically pleasing, and most of all, findable by people who want to buy what you sell. Nobody wants to pay for ads in order to get every single sale, most should happen organically.

The Boxwood team are experts in eCommerce SEO. In fact, it is the main service we provide and it is what we have been specializing in for the longest! We are well versed in everything from what types of eCommerce pages are the most important for SEO, how to create an eCommerce content plan, what factors on a product page most need to be optimized, and much much more.

Our ECommerce SEO Process

SEO Process

ASSESS CURRENT PERFORMANCE

Before we design a plan, we want to know exactly what we are working with. We will perform an extensive audit of your eCommerce website’s current performance, where your competitors are beating you, and what is already working well.

IMPLEMENT A CUSTOM SEO PLAN

Once we identify how you currently rank and where the gaps are for how you want to rank, we will design a tailor-made SEO plan. Let’s play to your SEO goals rather than force you into a one-size-fits all SEO plan.

WATCH YOUR BUSINESS GROW!

The main goal here is simple: to help you grow your eCommerce business. With our extensive SEO experience and ongoing analysis, we will knock it out of the park. Let’s get more interested shoppers to your website and convert them into customers!

What ECommerce SEO Services Does Boxwood Offer?

No outsourcing here. Boxwood handles every SEO service in house.

PRODUCT PAGE OPTIMIZATIONS

The bread and butter of every eCommerce website are your products pages. These are the pages we want to get Google searchers to directly and effectively. We are expert enough in SEO we know exactly how to optimize any product page to get you to that top spot in Google.

CATEGORY & LANDING PAGES

Beyond the core structure of an eCommerce website – the main pages and the products pages – there are category pages and custom landing pages. These two types of pages are an incredibly powerful SEO strategy that will open a new tier of focus keywords. 

HIGH QUALITY SEO CONTENT

Content marketing is key in long term SEO success. And more and more, Google is analyzing the quality of that content, not just how many keywords we could fit into one sentence. With a 100% US-based team of creative marketers, we will seamlessly marry your SEO strategy into content creation.

BACKLINKING & GUEST POSTING

In addition to the SEO strategy we put into place on your website, off-page SEO is also important. We will build your backlink portfolio the right way through high quality links and guest posts on relevant blogs. These backlinks will stick around and Google will love them.

REPORTING & TRACKING

We not only offer custom SEO dashboards to our clients, but we also do near-constant analyses of how you are performing and where the competition might be climbing. We always stay one step ahead of the natural ebb and flow of SEO with obsessive reporting and tracking.

ONGOING KEYWORD RESEARCH

Keyword research is intertwined with every step of SEO. The web can be a fickle place and competitors come and go often, meaning that we need to do keyword research on an on-going basis. We will always be searching for new keywords to pursue or beefing up our strategy on keywords that become more competitive.

Want To Learn More?

Call us at (720) 744-0889 or send us a message below.

Read Our Most Recent Blog Posts

how does re-targeting work?

How Does Re-Targeting Work?

Have you ever been browsing online and noticed an ad from a website with items you were just looking at? If you’re a business owner, your first thought was probably – this is genius! How can I show something like this to my website visitors? These ads are called re-targeting ads and are an important part of a digital marketing strategy. For those without the knowhow though, these sorts of ads can seem challenging to set up. So how do re-targeting ads work?

The Basics of How Re-Targeting Ads Work

There are a few different ad platforms that do re-targeting ads, but by far the most popular way, with the furthest reach, is through Google Adwords. Here is the basic concept of how it works: when you visit a website that has re-targeting set up, you/ your browser is given a cookie, which is essentially a tracker marking that you have visited that website. The website owner is then able to tell Google to show ads specifically to people who have that cookie. So, when you continue on your way to other websites, Google knows to populate the ads you are shown on their partner websites with ads from the website that tracked you as visitor.

How to Set up Google Re-Targeting Ads

Re-targeting ads that show up on seemingly random website are more than not created with Google Adwords. Google has a network of partner websites that make money by showing ads on their websites.

As a business owner, to set up re-targeting ads through Google, you need two things set up first:

  • Google Analytics
  • Google Adwords

Once you have both Google accounts created and linked to your website, the steps to create a re-targeting ad are as follows:

  1. Create an “audience” in Analytics to begin tracking website visitors. If you sell individual products, setting up an audience for each main category is a good idea, while if you only sell one product/service, just tracking all website users together should be good.
  2. In Adwords (make sure you analytics account is linked to Adwords) create a Display Ad campaign.
  3. When selecting who the ad will be shown to, select the audience you created in Analytics.
  4. Then, create the ads you’d like to show. Keep them consistent with your audience; if you are showing ads to all website users, keep them general. If you have a few audiences based on specific products, show them ads related to those products.
  5. You are all set to begin re-targeting! Your audience must reach 100 users before ads are shown, but if everything is set up correctly, the ads will automatically begin showing once you reach 100 users in your audience.

Why Re-Targeting Works So Well

While the first step in digital marketing is simply to get visitors to your website, getting a conversion is easier said than done. Many of your daily website visitors might just be doing preliminary research before they make a purchase, might be interested but need more time to think about a purchase, or might even have all intentions of buying from you but get sidetracked and forget where they found you. Since so few industries have an instantaneous conversion windows, that is where re-targeting comes in. By setting up re-targeting ads, you can stay only a click away for customers that want to return to your website and learn more or make a purchase. Conversion rates on re-targeting ads are higher than general search ads, and often even cost less. They are a no-brainer for businesses in the 21st century!

How to Optimize Facebook Ads

You just set up your first Facebook ad campaign, picked a budget, wrote some copy, selected a few images, then a week goes by… maybe two… but no leads. You think your ads seems great, and you are getting clicks, but no one seems to be converting. What’s the issue?

If you are going through a scenario like this, you aren’t alone. Facebook can be an amazingly effective advertising tool when utilized well, but can be a big cash burner if you don’t know how to optimize Facebook ads. Take a look at the 3 top things I focus on when trying to beef up under-performing ads –targeting, ad content, and your landing page.

Narrow Down Your Targeting

One of the biggest challenges, but also most powerful tools, in Facebook advertising is targeting. If your ads aren’t getting in front of the right people, you will waste dollar after dollar on clicks that aren’t converting. If you’re a credit union trying to get more home loan applications, chances are that a 75 year old retiree is not going to be among your typical clientele – so don’t waste any money showing ads to them. Instead, narrow your targeting down as much as you can by demographic (while still staying in 6 digit potential reach estimates).

If you aren’t completely sure who your target client is, run some split tests to determine the age range, income level, marital status, location, etc. of who is the most likely to convert at the lowest cost. Facebook’s new split test feature allows you to evenly test an ad to groups with one variable in each test. For example, you can show the same ad to 25-35 year olds and to 35-45 year olds to easily see which age group responds better. Test and test until you’ve come up with a fairly specific person to target. 30-35 year old married women who graduated from college will still be a huge amount of people to advertise to. Only spend your valuable ad dollars on those who have the best possible change of converting.

Test Your Ad Content

Video, carousal, or single image? The ad type that performs best can vary based on your product or service. In general, carousals and videos are preferred over images, but a really killer single image can still compete well.

What’s the best way to find out what sort of ad, and what content is the most effective? Split test! Run however many tests you need to feel like you’ve landed on the best ad to get you good leads and a low cost per result. I would start by testing a video against a carousal against a single image. Then, once you’ve decided on the format, test out different copy to accompany the ad, or perhaps different videos or images against each other.

Once you have the best performing ad, pair it with your best demographic, and you should have a winning combination.

How is Your Landing Page?

If you settle on a great ad and find your best demographic, but your clicks still aren’t converting, the next thing to check is your landing page. Are you driving clickers to a page with a clear purpose? Does the page match the content and vibe of your ad? Poor conversions could be due to not having a clear call-to-action on the landing page. If your landing page doesn’t provide a continuous experience from your ad, that could be the problem too. If someone clicks an ad with an offer for 10%, but doesn’t see anything about that at the top of the landing page, 9 times out of 10 you will lose that lead immediately.

How to Optimize Facebook Ads

Don’t give up on Facebook ads just yet. When leveraged well, social media advertising can give you the lowest cost-per-acquisition out there and get you in front of a huge audience. Take some time each week to watch ad performance and tweak here and there where needed. Don’t be afraid to run tests often to refine your ads and targeting whenever you see that CPR getting a little too high.

Etsy photography tips

Etsy Photography Tips

When it comes to selling on Etsy, one of the most important features of your listings is the images of your product. It can be challenging to get good photos though, especially if you’d like to take them yourself. They way your items look in your photos is the main deciding factor for a purchaser. It is absolutely vital to take photos that are both flattering and informative. As a successful Etsy shop owner, here are a few of my best Etsy photography tips. I’ve also included links to the items I use to help me get stunning photos, every time.

Have the Right Supplies

White Foam Boards

It may seem a little odd to have white foam boards on the top of my list of photography supplies, but I have found a lot of uses for these guys. If you’re not sure what I mean, this is the sort of board I am referring to. I have used them as backgrounds, light reflectors, and underneath my light box to stabilize the products. They are inexpensive and very handy to have around for photography.

Tripod

Whether you are using your cell phone with a good camera, or a professional camera, always use a tripod to achieve the best photos. Using a tripod gives you the ability to adjust your product and lighting until you get it perfect. Every time your camera moves, you are getting a slightly different angle and lighting. It is nearly impossible to get a photo perfect when every time you adjust, your camera is moving too.

Tripods are not very expensive and fold up for easy storage. I use one made for my cell phone, I bought it on Amazon here.

Photo Light Box

For most items, a foldable studio tent is the best way to get amazing images from all angles. As I photograph glass, it was absolutely vital for me to get one. This is the one I got from Amazon – it comes with lights and different options for background colors as well. With a light box, you can set up a seamless white background and create soft, diffused light for your items. I don’t have photoshop on my personal computer so getting perfect photos with just my camera was important to me.

Lighting

When photographing merchandise, natural lighting is ideal. If you are able to go the natural route, either set up your light box near a bright window or set up your own little studio. One way I sometimes photograph my items is by using a few white foam boards and working with surfaces I already have. If you have a table with a nice, plain surface, move it over to a well-lit area and set up one of your foam boards as a background. This is great set up when creating lifestyle photos for home décor.

If you have trouble with natural lighting, or like me have to photograph glass, try using small photography lights with your light box. The light box I use is designed to diffuse the light to prevent glares and shadows, so I am able to get my products better lit with photography lights than with natural light.

What Sort of Photos to Take

For each item, I would recommend putting up five to seven photos. Take at least three showing it at various angles (including the back, even if there’s nothing there), at least one close up, and at least one “lifestyle” image. A lifestyle image shows your product in action in a flattering way. For example, if you were selling a headband, take a photo of the headband being worn by a stylish model. Give users an example of what the product could look like on them or in their home.

Work to have your photos looks as professional as possible. If you aren’t quite sure how to make your image look professional, look up online businesses that sell similar products for ideas. For your merchandise photos, use as plain a setting as possible. Do not have any glares on your products and beware of reflections when using glass. Never settle for “good enough” when it comes to photography; work until you capture the best representation of your image as possible.

Etsy Photography Tips

These tips should get you on your way to taking professional quality images for Etsy shop at home. Have any tips to add? Let me know in the comments!