In order to meet Fenix Lighting’s goal of increasing organic traffic to their website, we developed a multi-pronged SEO strategy for them. We looked at industry and product relevant searches to develop content that served the audience.
Our hub and spoke SEO strategy included multiple forms of content that met Fenix’s audience at different stages of their customer journey. These included on-page and off-page optimizations such as new landing pages, blog posts around tangential content, and social media posts that directed people back to the website.
We also audited Fenix’s social media content and discovered that it leaned more toward generic looking posts that did not invite engagement from their dedicated fans. We viewed this as an opportunity to craft a branded feel for Fenix’s profiles along with learning more about our audience. We used social media the way we believe it is intended to be used — to be social with Fenix Lighting’s fans.