Fenix Lighting is a B2C eCommerce company with a goal to increase brand awareness and visibility. Boxwood Digital strategized an approach implementing SEO, content, and social media marketing strategies across Fenix’s social media channels and website.

2019 – 2021 Results

  • Increased organic traffic to the website by 13%
  • Increased followers by 38% (+25,000) across social media channels
  • Increased the conversion rate of the website by 42%

The Client

Fenix Lighting is an eCommerce company and global leader in the high-end flashlights market. Boxwood has managed the SEO and social media marketing of Fenix Lighting since 2019 and has helped them increase their online presence and social media following dramatically in that time.

Fenix Lighting hired Boxwood Digital to provide SEO and social media services such as on-page optimizations, landing page creation, link building, content marketing, visual content creation, copywriting, and revenue growth strategy.

The Challenge

When Fenix Lighting came to Boxwood Digital, their two main goals were to better connect with their audience through content and social media, and to increase their revenue from social media and search engines.

Although a multi-million dollar company, Fenix Lighting’s SEO and social media strategies were inconsistent and not well developed. A lot of old, outdated content existed on the website and product pages were not created with SEO in mind. On social media, they had an existing following but were not getting the engagement rates they desired.

The Strategy

Boxwood Digital put Fenix Lighting on a robust strategy to increase both organic traffic and their social media presence.

For SEO, we began by fully optimizing all existing pages and creating new landing pages for strategically chosen terms. Over time this strategy evolved to also include a robust content marketing effort and backlink building campaigns.

On social media platforms, Boxwood began producing engaging and visually stunning content to both gain followers and better connect with existing fans. We also began posting daily and closely monitored results to develop content that seemed to perform the best with this audience.

The Results

While Fenix Lighting already had a marketing following, by refining their brand’s tone and increasing engagement across platforms, they were able to grow their followers and increase their lead conversions.

2019 – 2021 Results

  • Increased organic traffic to the website by 13%
  • Increased followers by 38% (25,000) across social media channels
  • Increased the conversion rate of the website by 42%

SAMPLE OF OUR WORK