Fenix Lighting’s business model includes both in-store sales (such as at REI and Sportsman Warehouse) and an online eCommerce store. Their product line includes flashlights, headlamps, bike lights, and lanterns.
At first glance, these lighting devices may seem to have limited uses. We may think of them being stored away to be used only in case of emergencies. However, talk to outdoor enthusiasts, law enforcement personnel, construction site workers, and even dog owners, and you will quickly see that flashlights are an integral part of our daily toolkits. Flashlights help us explore more, repair better, and go further. Equipped with this understanding, we dove into our work for Fenix Lighting.