Inbound marketing is the art of bringing potential customers to you, not the other way around. By creating quality blog posts, social media content, and helpful information on your website, qualified leads will seek you out because of the value to you provide.
Through inbound marketing you can organically develop a trusting relationship with your potential customers rather than having to win them over during the sales process. If a customer is already coming to you for advice and information in your industry, you have already positioned yourself as a trusted authority. Who do you think will come to mind when they are ready to make a purchase?
We will research your brand and industry to narrow in on exactly who your target customer is and how to best reach them. We will draw this ideal customer to you through highly targeted inbound marketing campaigns. These techniques can vary by industry, but they often include content marketing, SEO, and social media marketing in order to position you as a trusted authority in your space.
Once we have the attention of these ideal customers, our next goal is to develop a relationship through quality and engaging content. This content might be a buying guide on your website for a complicated product, it could be an infographic on your Facebook page, or an offer for a free consultation with one of your sales staff. By keeping “selling” out of this stage we instead build trust with the customer first.
Once we already have a great relationship with our target customer, then comes the “sell.” The sell stage here might be different than you are used to, though. Instead of having to start from zero, your lead is already familiar with your products and trusts your business as a very knowledgeable source in the industry. After all, they’ve been reading helpful guides and blog posts for weeks.
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