Grow Your Business With Inbound Marketing

Inbound Marketing

Draw Potential Customers to You

Inbound marketing is the art of bringing potential customers to you, not the other way around. By creating quality blog posts, social media content, and helpful information on your website, qualified leads will seek you out because of the value to you provide.

Develop Trust in Your Business Organically

Through inbound marketing you can organically develop a trusting relationship with your potential customers rather than having to win them over during the sales process. If a customer is already coming to you for advice and information in your industry, you have already positioned yourself as a trusted authority. Who do you think will come to mind when they are ready to make a purchase?

  • The Boxwood Approach

    Boxwood’s inbound marketing tactic is a holistic, wide-angle approach to getting your product or service in view of people who could easily be interested in it.

    We utilize multiple channels and layer things like blog posts, social media posts, SEO, and even Google or Facebook and Instagram ads to make sure you’re showing up where your new favorite customers are more likely to see you.

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The Inbound Marketing Process

attract, engage, & sell

Your Inbound Marketing Partner in Denver

Attract

We will research your brand and industry to narrow in on exactly who your target customer is and how to best reach them. We will draw this ideal customer to you through highly targeted inbound marketing campaigns. These techniques can vary by industry, but they often include content marketing, SEO, and social media marketing in order to position you as a trusted authority in your space.

Engage

Once we have the attention of these ideal customers, our next goal is to develop a relationship through quality and engaging content. This content might be a buying guide on your website for a complicated product, it could be an infographic on your Facebook page, or an offer for a free consultation with one of your sales staff. By keeping “selling” out of this stage we instead build trust with the customer first.

Sell

Once we already have a great relationship with our target customer, then comes the “sell.” The sell stage here might be different than you are used to, though. Instead of having to start from zero, your lead is already familiar with your products and trusts your business as a very knowledgable source in the industry. After all, they’ve been reading helpful guides and blog posts for weeks.

With this solid foundation thanks to inbound marketing, the sell will happen easily and organically. Often, when the customer finally takes action, they have already made up their mind that they want to buy from you. All that is left is the transaction.

Schedule A Free Consultation

Want To Learn More?

Call us at (720) 744-0889 or send us a message below.

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