LUX LAMPSHADES CASE STUDY
FEB 2020 – Present
Lux Lampshades is a B2C and B2B eCommerce retailer whose goal is to establish their authority as the go-to source for lampshades, from custom one-off lampshades to manufacturing and wholesale distribution. We developed an SEO strategy that restructured Lux’s website, reorganized their onsite content, and developed several new main pages that targeted different audience segments.