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Businesses today have endless ways to promote themselves online and off. Content marketing has been a strong avenue to get consumers and potential customers excited about a product or service. Now, there’s another area within content marketing that many businesses aren’t effectively investing in, and are probably not even aware of! In recent years, with […]
Chris: What marketing channel do you use the most and why? Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing, web copywriting, website design even, and of course keywording pages, but every single […]
Recently, I was asked by a client to meet with their writers and give them some SEO copywriting tips to help improve the quality of their blog posts. This small team of copywriters all seemed like skilled writers and were aware of SEO, but somewhere along the way their strategy had gone astray. They were […]