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What’s New on the Blog

Why is Content Marketing Important?

If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true — you should be doing content marketing, but that can sound really confusing if you aren’t completely sold on the why and what the heck is that? part of […]

eCommerce Marketing Basics

Ecommerce is a very attractive business model for a variety of reasons. It has low overhead, can be run by very few people, is easy to get started in, and in some cases, brings with it the promise of revenue flow without ever handling the products. It sounds pretty simple. But the most important step […]

how to do keyword research

Knowing how to do keyword research is one of the core pieces of an effective SEO strategy. Having an accurate idea of which keywords are attainable, which are just not worth going after, and the keywords that might be worth the long-term effort is invaluable information. Follow these essential steps to perform thorough keyword research. […]