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Recently, I was asked by a client to meet with their writers and give them some SEO copywriting tips to help improve the quality of their blog posts. This small team of copywriters all seemed like skilled writers and were aware of SEO, but somewhere along the way their strategy had gone astray. They were […]
If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true — you should be doing content marketing, but that can sound really confusing if you aren’t completely sold on the why and what the heck is that? part of […]
Ecommerce is a very attractive business model for a variety of reasons. It has low overhead, can be run by very few people, is easy to get started in, and in some cases, brings with it the promise of revenue flow without ever handling the products. It sounds pretty simple. But the most important step […]