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what should a digital marketing plan consist of?

Every business owner knows they should have a digital marketing plan, but many don’t quite reach the step of getting something on paper and creating an implementation plan. Sure, having some sort of strategy swirling around in your head is better than nothing, but not much. Some common stallers in putting together a solid digital […]

You’ve got a Google Adwords account, and you also have Google Analytics set up for your website, but how do you connect the two? It is a process that only takes about two minutes but is very important to do. After you link Google Adwords with Google Analytics, you will be able to see additional […]

how does re-targeting work?

Have you ever been browsing online and noticed an ad from a website with items you were just looking at? If you’re a business owner, your first thought was probably – this is genius! How can I show something like this to my website visitors? These ads are called re-targeting ads and are an important […]