At Boxwood, we take pride in focusing on strategies that produce measurable results. By zeroing in on unique opportunities for each client we work with and putting in the hard work to compete with players in the industry, we are able to get the type of results that we are excited to share. Years of fine-tuning our approach to SEO has led us to a place where we feel confident about the success we can bring to online businesses.
WE DELIVER MEASURABLE IMPACT
You don’t have to take our word for it! Check out these results we have produced for real clients.
Technical SEO | Content Strategy | Content Writing | PPC
We combined SEO strategy and high-quality content writing to drive a 42% increase in the conversion rate for Fenix Lighting.
Technical SEO | Content Writing | YouTube SEO | Shopify Website Design
A combination of SEO, content, and website design delivered a 6% increase in website traffic and lowered bounce rates for Haven Lighting.
Technical SEO | Content SEO | Email Marketing
On-site and off-site SEO optimizations and email marketing generated a 12% increase in on-site conversions for Westward Sales.
Technical SEO | Content Strategy | Content Writing | Product Development Consulting
A restructured website, fresh content, and new pages led to >50% increase in online sales for Lux Lampshades.
The Präna Co.
Brand Positioning | Content Strategy | Content Writing | Technical SEO | Product Photography Consulting | Shopify Website Design
We combined technical and content SEO and design expertise with product and cultural understanding to build a new website for The Präna Co.
We are so happy we have had the fortune of working with Boxwood Digital Marketing. Danielle and her team are true pros…. Since they have taken over our SEO and social media efforts, we have seen month over month, and year over year, increases of not only our Google rank on branded product keywords, but we’ve also gained number one position for many generic search terms as well. Boxwood’s SEO efforts have helped us achieve #1 position on Google for the search term flashlight…that’s right “flashlight”! This has resulted in continued increases in sales with even larger increases in total revenue.
With very reasonable rates, great client communication and results that can’t be beat, we would recommend them for any business. Amazing work!
Our eCommerce sales grew 80% in twelve months after hiring Boxwood. They are a significant contributor to our sales growth, and we highly recommend them.
Boxwood Marketing quickly analyzed my website and found some areas that could be improved through key word/website optimization and clarifying content. They also suggested broadening my reach beyond my current town of business and created a Google Ad Words campaign. Within days of implementing these changes, my phone started ringing and I was booking new business. Boxwood is wonderful to work with, and I highly recommend their services!
I finally decided to invest in monthly marketing support and hired Boxwood Digital Marketing to handle SEO, social media accounts and manage my website. I am so glad I did! It has allowed me to focus more on the parts of my business I am really good at, and I have been able to grow exponentially because of the new leads they help me bring in. Thank you!!!!! I highly recommend them if you are ready to grow and are considering hiring someone to manage your digital marketing accounts!
If you’re looking to for a SEO and Google Ad expert look no further. Danielle [at Boxwood Digital Marketing’s] expertise and skills in this area is fantastic.
Danielle [at Boxwood] is an Adwords Superstar! I have been trying to teach myself to become proficient at Adwords. Doing this effectively just took too long. Danielle was able to clean up my account and optimize my keywords for much better conversions. I highly recommend!
Danielle and Jeremy were great. They completed an advanced project for our company in record time and under budget. Great Job Guys!
Danielle and her team were an outstanding agency to work with. Their knowledge and professionalism helped streamline our marketing efforts exponentially. We grew, hired a full marketing team, and moved everything in-house, but I would recommend Boxwood Digital to any and all businesses.
I was brand new to creating my own business. I turned to Boxwood Digital to help me design and launch my website and for SEO expertise. I really appreciate the way they do business – open, honest, transparent. I never felt nickel and dimed. I also did not feel trapped into ongoing services. They taught me how to make basic edits to my website myself. They do good work, and I am glad to have them in my corner in the marketing world.
Boxwood provides our business high quality SEO consulting and a reasonable cost! I would highly advise meeting them!
FEATURED CASE STUDY
Fenix Lighting is a B2C eCommerce company whose goal is to increase sales through search engine visibility and brand awareness. We strategized and executed a multi-pronged strategy that implemented on-site search engine optimization, high-quality content writing, and off-site SEO.
About Fenix Lighting
Fenix Lighting is a national leader in the flashlight and headlamps market. User-led innovation combined with rigorous testing has made Fenix a top choice for flashlight and outdoor gear enthusiasts.
Fenix Lighting’s business model includes both in-store sales (such as at REI and Sportsman Warehouse) and an online eCommerce store. Their product line includes flashlights, headlamps, bike lights, and lanterns.
At first glance, these lighting devices may seem to have limited uses. We may think of them being stored away to be used only in case of emergencies. However, talk to outdoor enthusiasts, law enforcement personnel, construction site workers, and even dog owners, and you will quickly see that flashlights are an integral part of our daily toolkits. Flashlights help us explore more, repair better, and go further. Equipped with this understanding, we dove into our work for Fenix Lighting.
How do you take an already successful brand and drive its sales and awareness even higher?
When Fenix Lighting approached Boxwood, their main goal was to grow their online purchases by reaching new audiences and increasing repeat buyers. Although they had a loyal fan base, past-buyers were not being given a reason to return to the Fenix site on a regular basis. In search engine results, Fenix was not showing up in top spots for general keywords that potential new customers would use.
Through extensive SEO and competitive research, and by working closely with the Fenix Lighting team, Boxwood developed a strong strategy for increasing website sales through a content integrated SEO plan.
A Balancing Act Between High Traffic and High Intent Search Engine Optimization
Boxwood’s plan for Fenix Lighting’s SEO began with our keyword strategy. We identified a handful of high traffic, high intent keywords to be our long term goals, and then each month rotated in and out lower traffic, lower competition keywords to work on as well.
Our goal was to compete with major retailers like Amazon and Walmart on only a few very high traffic keywords. By focusing our efforts on a small number of high reward keywords, we were more realistically able to knock huge competitors out of top spots. Then, for the lower competition/lower volume keywords, we created content in the form of blog posts, infographics, and landing pages to draw in search traffic for more niche terms.
Hub and Spoke Content Marketing
First, our content team worked with Fenix Lighting to polish the brand’s personality and develop a tone of voice that better mirrored their audience. We also provided consultation on visual branding and digital marketing budget allocations.
Our hub and spoke campaign included creating multiple forms of content that met Fenix’s audience at different stages of their customer journey — from no awareness of the brand to past buyers. We designed our content and SEO strategy to feed off of each other. At the center of each campaign was a shoppable landing page designed for a high value SEO keyword. The “spokes” came in the form of supporting blog posts and other content created for related niche keywords. By having one central focus to each campaign we were able to build that page’s traffic and conversions up the most. In addition, we were also able to create an entire web of related keywords and content for smaller specific topics.
Fenix Lighting RESULTS
Over the span of several years, the Fenix Lighting brand has grown by leaps and bounds. Since 2019 their top level revenue has grown by over 100%. Their eCommerce store traffic has increased by 48% as a direct result of Boxwood’s SEO and content strategy. We have been thrilled to be a part of Fenix’s journey to become the top retailer in their space.