LuvBuds
SEO, Email Marketing, & Developed Overall Ecommerce Marketing Strategy
LuvBuds is a nationwide leader in the importing and distribution of ancillary products in the legal cannabis industry. Based in Denver, Luvbuds’ main marketing goals were to expand into other legalized states besides Colorado and to increase the Ecommerce side of the business.
Boxwood Digital Marketing created a marketing strategy to lay out a path to achieve these goals. This strategy was multi-faceted but centered around digital marketing. We spent a good half of our efforts on SEO for the website (both on and off page), started sending consistent marketing emails, and planned out the weekly and monthly promotions for both the website and sales reps to participate in.
Within a month and a half we began to see substantial growth in the amount of traffic reaching the website organically and a higher and higher percentage converting to customers. We also kept those customers engaged by running promotions and sales and by creating consistent touch points through email. LuvBuds continues to grow and surpass competitors in the digital space as revenue grows each month.
Phone Pals Repair
Adwords, SEO, & Marketing Strategy
Phone Pals Repair is a local Denver business that specializes in phone screen repair. They are a mobile operation so local SEO and Adwords were huge priorities for their marketing efforts. As a newer business, they also reached out to Boxwood for assistance in developing a long-term strategic marketing plan.
We approached Phone Pals Repair‘s needs by addressing the “squeakiest wheels” first, and working on areas that directly effect revenue. This meant optimizing their existing Adwords account to attract more relevant leads and waste less money on bad clicks, and by optimizing their current website before we moved onto long term strategy.
Phone Pals has greatly grown in size over the past year and Boxwood is excited to be a part of their continued success! Local small businesses are some of our favorites to work with.
Cloud Colorado
SEO, Website Design, Adwords, & Content Marketing
Cloud Colorado is a Parker-based cloud computing and remote desktop provider. In an increasingly competitive market, Cloud Colorado needed to kick their marketing efforts up a notch to compete with the new industry giants that were emerging.
Their initial marketing goals were to increase visibility and organic traffic. Our tactics began with social media campaigns and website copy writing for SEO, and we were able to increase their organic traffic by 150% in the first six months. Once it became clear that an entire website re-design was needed, we built them a new website with SEO integration from the ground up.
As organic traffic has continued to steadily grow, we added the component of paid advertising with Google Adwords. We’ve been able to supplement the organic traffic to the website by bringing in highly targeted traffic to a variety of landing page we’ve created around their services.
Neurofeedback Training Co.
Google Adwords & SEO
Neurofeedback Training Co. is a company with locations in New York, Denver, and LA that specializes in EEG Biofeedback brain training. Their main obstacle prior to beginning work with us was the lack of quality leads coming in from paid advertising. They were running Google Adwords and Facebook ad campaigns but were getting a large volume of bad leads. It was both costly and time wasting.
The first thing Boxwood Digital Marketing did when we began work with Neurofeedback Training Co. was to re-build their Google Adwords and Facebook campaigns. The way they were set up was just not effective and was casting far too wide a net for such a specific service, (EEG Biofeedback brain training). Within a month, Neurofeedback Trianing Co. reported that they had had more leads convert in the past month than they had in the previous 6 months! They were also getting a lower number of leads, but a much higher percent was converting, cutting out all of the wasted time staff had been spending on bad leads.
After the success of Adwords we are now working with Neurofeedback Training Co. to improve their organic standings and fix technical SEO issues on their website. The great traffic we are getting from Adwords is allowing us to re-focus our time on building sustainable organic traffic.
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