With more than 80% of businesses investing in Google ads, Google is the dominant player in the digital ad space. With our in-depth knowledge of SEO, an understanding of search intent, and a solid grasp of campaign structure, Boxwood Digital has established itself as the go-to PPC ad management expert for our clients.
While paid ads are a smart business investment, managing PPC campaigns can be challenging, especially if you’re unfamiliar with the landscape. Boxwood Digital Marketing has years of experience overseeing PPC budgets for clients and delivering measurable results.
Our PPC ad management services:
Just like navigating with a map helps you reach your destination faster and avoid dead ends, a well-thought-out PPC ad campaign structure helps you avoid roadblocks. The most common obstacles to watch out for are unclear goals, unsuitable keywords, inefficient campaign structure, and lackluster ad copy. With Boxwood as your PPC ad specialist, you’ll build your campaign with a solid foundation and set the stage for strong ad performance.
One primary goal with Boxwood’s PPC ad management service is to build a campaign that makes the most of your ad budget and time. For example, we can structure your campaign to target various audiences and allocate multiple budgets. Our clients operate in various industries and have different goals, so we are adept at designing customized approaches that fit our clients’ needs perfectly.
PPC ads are most effective when the content doesn’t sound generic. If your ad reads like it was written for any eCommerce business in your industry, potential customers will skip it and forget it. Showing tailored ads that accurately represent your business brand and answer your customer’s query helps you capitalize on every ad click.
Boxwood’s PPC ad management services improve conversion rates and drive sales with targeted ads that reflect your business voice. By combining keyword research and campaign planning, we create customized PPC ads that encourage customers to act on your ad.
Shifting customer demands and increased keyword competition are challenges that can repress PPC ad campaign success. ECommerce business owners must also ensure their PPC ads match their site’s content and deliver the results visitors expect. When ads include focused keywords, make good on their promises, and meet customer expectations, bounce rates decrease, and site traffic and product sales increase.
Combining Boxwood’s PPC ad management and SEO experience, our team produces engaging copy that showcases what makes your business and products great. Not only do we specialize in PPC ads for Google, but we also have experience with PPC ads for social media platforms. By integrating the two, we help you discover more opportunities to connect with your customers and help buyers choose your products.
Boxwood’s PPC ad management services help your business reach newer heights in search engine rankings and optimize your ad spending. Schedule a consultation with us today and see the difference a dedicated, experienced team of PPC ad specialists can make for your business and your bottom line.
Boxwood’s blog addresses and deep dives into the world of SEO, content marketing, inbound marketing, and more. Scroll through our recent posts to learn about what we are all about.
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