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Chris: What marketing channel do you use the most and why? Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing, web copywriting, website design even, and of course keywording pages, but every single […]
Recently, I was asked by a client to meet with their writers and give them some SEO copywriting tips to help improve the quality of their blog posts. This small team of copywriters all seemed like skilled writers and were aware of SEO, but somewhere along the way their strategy had gone astray. They were […]
If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true — you should be doing content marketing, but that can sound really confusing if you aren’t completely sold on the why and what the heck is that? part of […]