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Danielle Duran From Boxwooddigital - Talking To The Pros

Chris: What marketing channel do you use the most and why? Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing,…
Step by step guide to SEO copywriting

SEO Copywriting [Step by Step Guide]

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Recently, I was asked by a client to meet with their writers and give them some SEO copywriting tips to help improve the quality of their blog posts. This small team of copywriters all seemed like skilled writers and were aware of SEO, but…
Why is Content Marketing Important?

Why is Content Marketing Important?

If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true -- you should be doing content marketing, but that can sound really confusing if you…
eCommerce Marketing Basics

ECommerce Marketing Basics

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Ecommerce is a very attractive business model for a variety of reasons. It has low overhead, can be run by very few people, is easy to get started in, and in some cases, brings with it the promise of revenue flow without ever handling the products.…
how to do keyword research

How to Do Keyword Research

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Knowing how to do keyword research is one of the core pieces of an effective SEO strategy. Having an accurate idea of which keywords are attainable, which are just not worth going after, and the keywords that might be worth the long-term effort…
what should a digital marketing plan consist of?

What Should a Digital Marketing Plan Consist Of?

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Every business owner knows they should have a digital marketing plan, but many don’t quite reach the step of getting something on paper and creating an implementation plan. Sure, having some sort of strategy swirling around in your head is…
optimize Facebook Ads

How to Link Google Adwords with Google Analytics

You’ve got a Google Adwords account, and you also have Google Analytics set up for your website, but how do you connect the two? It is a process that only takes about two minutes but is very important to do. After you link Google Adwords with…
how does re-targeting work?

How Does Re-Targeting Work?

Have you ever been browsing online and noticed an ad from a website with items you were just looking at? If you’re a business owner, your first thought was probably - this is genius! How can I show something like this to my website visitors?…
optimize Facebook Ads

How to Optimize Facebook Ads

You just set up your first Facebook ad campaign, picked a budget, wrote some copy, selected a few images, then a week goes by… maybe two… but no leads. You think your ads seems great, and you are getting clicks, but no one seems to be converting.…