SEO Content Writing

OUR SEO AND CONTENT WRITING STRATEGIES GO HAND IN HAND

If you have spent any time in the marketing world you have probably heard the phrase “content is king.” While we wholeheartedly agree that great content is crucial to digital marketing, we don’t think it really tells the whole story.

Content without SEO is kind of like shouting into the void. You might have something really great to say, but if no one ever hears it, then what’s the point?

That’s why here at Boxwood, we take killer content and marry it to our SEO strategy. Through the power of SEO we get eyes to your website, and then with the help of great content, we build trust and lead your customers to a conversion.

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OUR SEO CONTENT WRITING STRATEGY TYPICALLY INCLUDES

Beefing Up Your Current Website Pages

Starting with the solid foundation you already have, our strategy typically includes reviewing each of your website pages and looking for opportunities to enhance what is already working. We often will add more information to shorter pages, incorporate SEO keywords where we can, and ensure that each page is accomplishing the goal we want it to accomplish.

Writing New SEO Content to Draw Users In

Drawing in new users to your site, similar to an inbound marketing strategy, is a piece of the puzzle that can’t be overlooked. Part of our writing strategy includes identifying keyword opportunities and creating content to bring new search traffic to your website. It can come in the form of a blog post, a white paper, a new landing page, or whatever form of content will work the best to accomplish the goal at hand.

Creating New Landing Pages Where Needed

A strategy that is rather unique to Boxwood is the practice of regularly creating new SEO landing pages. Many SEO agencies that do not specialize in SEO content writing are just not able to do this well. By having a full-time team of content writers, we can not only optimize your current website but can create new pages from top to bottom too. We identify a keyword opportunity, plan the layout, write the copy, and can design and publish it as well.

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CASE STUDIES

Fenix Lighting

Industry: B2C eCommerce

Services Offered: SEO, Content Marketing

Results:

Increased organic traffic to the website by 48%
Increased the conversion rate of the website by 33%
Defeated major retailers for top spots on high volume keywords

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Westward Sales

Industry: B2B eCommerce

Services Offered: SEO, Inbound Marketing, Conversion Optimization