OUR STRATEGY
At Boxwood, we don’t go after any possible traffic we can get. We focus on only the keywords that interested buyers are using to look for your products on Google.
Now comes the hard work. Once we have our keywords identified, we get down to business getting your website to rank as highly as possible for those keywords. We do this by optimizing your website pages, creating new pages, and building backlinks.
By focusing all of our efforts on search terms that we know your buyers will use, we are able to ensure that the traffic we get will convert at a very high rate!
TESTIMONIALS
METHODOLOGY
Optimize Existing Website Pages
When we begin our SEO work, we like to start with what you already have and simply optimize and enhance it. You have likely put a lot of time into your website and it reflects a style and voice true to you. We take your existing content and website pages, identify the best SEO focus keywords for those pages, and strategically re-work them in order to help you get found for those focus keywords.
Create New SEO Content
Part of what sets us apart as an SEO agency is that we are also experienced content writers. An SEO strategy that does not include high-quality content is just not effective anymore. We create new SEO landing pages, product and website pages, blog content, and more. SEO and content marketing go very hand-in-hand. We do this on an on-going basis (just how Google likes it!) and handle as much of the planning, editing, and publishing process for you as you like.
Off-Page SEO
While content-based SEO is the heart of our strategy, off-page SEO is the arms and the legs. Through off-page SEO work, we can stretch your reach out far across the web, finding and pulling traffic back onto your website. Creating a network of high-quality backlinks to you is one of Google’s core ranking factors when they decide how to place you in search results.
CASE STUDIES
Fenix Lighting
Industry: B2C eCommerce
Services Offered: SEO, Content Marketing
Results:
- Increased organic traffic to the website by 30%
- Increased followers by 38% (+25,000) across social media channels
- Increased the conversion rate of the website by 42%
Westward Sales
Industry: B2B eCommerce
Services Offered: SEO, Inbound Marketing, Conversion Optimization
Results:
- Increased organic traffic to their website by 122%
- Increased conversion rates by 12%
- Increased email open rates by 7%