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Chris: What marketing channel do you use the most and why? Danielle: Not sure if this is considered a “channel” but SEO is by far the most effective digital marketing strategy. There is a lot that goes into that like content marketing, web copywriting, website design even, and of course keywording pages, but every single […]
If you’ve heard of content marketing, it’s quite possible that it was in the context of “things you should be doing but aren’t yet.” That’s true — you should be doing content marketing, but that can sound really confusing if you aren’t completely sold on the why and what the heck is that? part of […]