There are two effective and easy ways to keep a steady stream of new pages coming to your website: blog posts and landing pages.
A great goal is to put out one piece of new content per week!
Post either a blog post or landing page but even once a month is still better than performing no ongoing work.
Blog posts should consist of 500-700 word posts on topics relevant to your target audience. Blog topics can range from commonly asked questions in your industry to human interest pieces that your target audience might find interesting, to topics designed to reach people in the research stage of a purchase. Create your blog posts around what you think someone considering your product or service might Google – like “how much are homes in Gilbert?” for realtors, or “benefits of using a CRM” if you sell a CRM software.
Landing pages, on the other hand, are designed to be more product/service based while still providing valuable information, but they are just much more focused on what you sell than interesting information. These pages are designed to not necessarily be accessible in your website’s menu but are more so designed to be entered directly from a search engine. So here’s an example: If you sell flashlights, your main categories might be camping flashlights, everyday carry flashlights, and tactical flashlights. Perhaps you want to rank higher for the term “LED rechargeable flashlights” though. A landing page that is that specific isn’t really needed in your main menu’s categories, and maybe even all of your flashlights already are LED rechargeable flashlights. But if you create a landing page tailor-made to that keyword with shoppable products and 500+ words of text all about “LED rechargeable flashlights,” you are much more likely to rank highly with that page than if you simply mention this term randomly on various pages.