With all of this new content you are going to create, the same basic rules for on-page optimizations we discussed earlier will apply. Each new blog post or landing page will need: a focus keyword, should be 300 words at a minimum, should have headers, mixed media, and your focus keyword should be used strategically.
There really isn’t a point of creating new content if it is not optimized for search engines.
Otherwise, you will have to rely on ads or social media marketing in order to get traffic. While those strategies will take work on your part to earn every view, a well-optimized piece of content will earn its own traffic from Google!