Vasundhara Bio - Boxwood Digital Marketing

Vasundhara Mohan

CONTENT MANAGER

Vasundhara@boxwooddigital.com

(720) 744-0889

LinkedIn Profile >

FUN FACT

Vasundhara has lived in 15 cities, worked in 5 industries, driven through some of the world’s highest mountain passes, and walked days to witness the third largest ice sheet on the planet. She is always seeking newer heights and perspectives!

A detective at heart and a storyteller by profession, Vasundhara has 10+ years of experience in media and communication. After completing her master’s in Journalism in India, she worked as a reporter and editor for various publications. Vasundhara decided to pursue her love for advertising by studying brand strategy at Miami Ad School and digital marketing at the University of Denver. Vasundhara has developed high-level brand strategy, planned creative campaigns, and executed digital marketing tactics for various types of industries such as CPG, tech, real estate, and nonprofit.

When she isn’t leading SEO content for Boxwood clients, Vasundhara is a lover of reading and a nature devotee who goes hiking every weekend with her dog and husband. You may also find her wandering city streets, drawing inspiration from architecture, food, nature, art, words, and other people’s stories.

MEET THE REST OF THE TEAM

Vasundhara’s Work

While Vasundhara enjoys all sorts of ideation challenges and content writing, here are some projects she is particularly proud of.

Haven Lighting Website Content Writing

By delving into interviews and presentations by the company’s founder and conducting competitor research, Vasundhara wrote content for Haven Lighting’s Home Page, Product Pages, and Blog Page. While she didn’t have experience working with a tech-related product, Vasundhara leveraged her understanding of Haven’s audience to develop content that worked well from an SEO and human perspective. Vasundhara also enjoyed polishing Haven’s online tone to make it more confident, authoritative, and proessional.

Haven

SEE HAVEN LIGHTING’S WEBSITE

Fenix Lighting Content Strategy and Writing

Vasundhara developed a content strategy for Fenix Lighting that expanded their Blog Page from simply showcasing products and answering specific questions to venturing into value-driven content. Vasundhara’s goal is to make Fenix Lighting’s content a resource that its customers can use for their various activities, professions, and interests.

See Fenix’s Blog Page

Weka Bar Content Strategy and Website Content Writing

Passionate as she is about the outdoors, ideating and writing content for New Zealand-based Weka Bar was one of Vasundhara’s favorite projects. She found a way to blend the company’s fun, transparent brand with New Zealand’s easygoing image all while making the content exciting for a U.S.-based audience that the company was trying to reach.

Weka 2

Weka 1

Weka 3

See Crafty Weka’s Website

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