Bones are literally the building blocks to your body. Without bones, you would be a puddle of muscle and tissue, and would have difficulty remaining upright or even functioning. CSS and the platform you choose are the bones of your site. Without them, your website would be a mess of unorganized content with zero functionality.
The superhighway of nerves connects your entire body so that you can do things like breathe and drink water. Think of SEO and content strategy as the lifeblood of your website. Without SEO and a solid content strategy, you’re simply flailing, instead of coordinating your efforts to accomplish the simple goal of attracting new leads.
Without muscle, you literally can’t move, so muscle spreads across your entire body so you can perform an action. Likewise, without compelling content, you cannot move your visitors towards conversion. Content touches every part of your website. From the homepage to your contact form, solid content is what moves your visitors towards action.
Your skin is what keeps all the other stuff together, so it’s pretty important! Add that to your other physical features and choices like clothing and style, and you have the recipe for how others perceive you. With a website, your UI and overall design are those physical features that influence perception of your brand.
When all those layers work together, you have a beautiful, purposeful site.
Boxwood Digital Marketing
10488 W Centennial Rd
Littleton, CO 80127
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