Westward Sales is an eCommerce retailer of industrial electronics and networking solutions. Boxwood has worked alongside Westward Sales since 2020 to assist with everything from SEO, to email marketing, to advising on website design and user experience. They are a fast growing B2B company and have needed to scale quickly in a short amount of time to meet demand.
Westward Sales originally approached Boxwood about simply editing blog posts and creating email campaigns, but the need for a full SEO strategy was quickly apparent. They were growing quickly and it was clear that there was a lot of “low hanging fruit” SEO-wise to grasp.
The demand for the industrial electronics that Westward Sales provides is there, but the challenge was identifying what SEO strategies to prioritize and finding what keywords held the most opportunity.
Our first step with Westward Sales was to do extensive research into what products and brands that they carried were in the most demand and which had the most opportunity to grow. From there, we identified both existing pages that needed to be optimized and new pages that needed to be created. After those efforts started to pay off, we also added in more content marketing efforts and link building strategies.
Westward Sales also had a large database of past customers that it was not utilizing to its full potential. We also began sending monthly email campaigns to past customers in order to re-engage them with Westward’s catalog and make them aware of new products.This way we could both find new customers through SEO and make them repeat customers through email marketing.
Westward Sales is still growing quickly, nearly doubling its business every year. By adapting our strategy on an on-going basis, Boxwood has been able to deliver a consistently positive impact to their bottom line.
