Our first step with Westward Sales was to do extensive research into what products and brands that they carried were in the most demand and which had the most opportunity to grow. From there, we identified both existing pages that needed to be optimized and new pages that needed to be created. After those efforts started to pay off, we also added in more content marketing efforts and link building strategies.
Westward Sales also had a large database of past customers that it was not utilizing to its full potential. We also began sending monthly email campaigns to past customers in order to re-engage them with Westward’s catalog and make them aware of new products.This way we could both find new customers through SEO and make them repeat customers through email marketing.